| Custom to delivery 7 days to complete the Chinese textile and garment industry by innovation and development | ||
| Source：Suzhou Lewan Needle textile Co., Ltd Release time：2018-02-07 | ||
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Original title: custom to deliver 7 days to complete the Chinese textile and apparel industry by innovation and development At the Paris show, the Cowboys show a new season. Reporter Zhu Jun photo wall Shortly before the end of the 12th China Textile and Apparel Trade Fair (Paris) (CTAF) and Paris international apparel sourcing Exhibition (hereinafter referred to as "the Paris exhibition), the reporter saw the Chinese Army Zhengda show style, a group of Chinese textile and garment enterprises brought new business model, give the industry a bright eyes. Domestic textile and garment enterprises in an interview with the Economic Daily reporter said, hoping to seize the rare opportunity to recover, with new consumer ideas and innovative products to further explore the European market. Large data into the clothing customization Different from the traditional understanding of the industry in the past, these enterprises brought the custom, based on the focus of the technology, the information network technology into the custom service. "By on human body dimension data acquisition, single line, the line under the complete supply chain production and processing system of the binding mode, a suit of clothing from custom to delivery can be the fastest within 7 days to complete." Ningbo Ming Lang Garment Co., Ltd. General Manager Sheng Wubin told reporters that this custom mode is different from traditional custom processing, and the large data storage and computing advanced IT information technology, to a great extent highlights the meet the current consumer market for individuation, wearing comfortable fit, fast delivery demand characteristics of the clothing. Is Ming Lang customized services, whether domestic or foreign consumers can through the special software system, the input type of data, choice of fabric, models, personalized handwritten signature. Sheng Wubin said: "this model not only distinguished in 'small workshop style' traditional custom, guarantee a certain number of products and fast delivery speed; and difference in the industrialized production of garments, retained the advanced customization and personalization features." "At present, consumer differentiation and consumer income level and value orientation difference resulted in the difference of consumer demand, and custom is to cater to the people's pursuit of personality and psychology, is the real personal consumption." Council of textile industry branch vice president Prof Bernard Lim says the current consumer market trend in promoting international trade in China, and Ming Lang company is due to the consumer market, positioning is accurate, only the successful implementation of the from and processing (OEM) to design manufacturing (ODM) to create the transformation of independent brand (OBM). Lin Yunfeng told the Economic Daily reporters, clothing customization has become the industry's big brother who are competing to chase the target. Some well-known brand clothing enterprises have focused on the customized service, customized, C2B, C2M and other cloud become a hot word. "In Qingdao REDCOLLAR group as an example, they in 10 years' time cost hundreds of millions of dollars to research a set of the world's only men's suits custom field large platform vendors suit --RCMTM senior custom supplier platform." Prof Bernard Lim said, "we go to visit the red collar group of custom clothing line saw, a formal production line, hanging is usually in the suit production line to see a piece of patterns and specifications of the same clothing, but every piece of specifications, models are not the same individuality clothing, red collar by means of industrialization realized personalized production." Ron Han Shenjun, general manager of the company also believes that in the future, a small number of varieties is the ultimate way out. Domestic market has unlimited potential Foreign trade brand in the domestic market At the Paris show, the European Texworld clothing fabric exhibition also held in the same period, the Chinese exhibitors and visitors can be seen everywhere. According to the organizers, the exhibition of Chinese enterprises have nearly 200. The exhibitors also have a number of foreign trade companies to do business, will look at the domestic market. "At present, China's textile and garment industry is still 70% of the productive forces for domestic services. With the continuous improvement of people's living standards continue to improve and middle-class quantity, consumption potential and market, Chinese enterprises for the brand transformation and further open up the domestic market awareness has been formed, and has been in practice to explore. " Lin Yunfeng said, based on the design, focus on innovation, believe that a lot of domestic textile and garment enterprises have realized its importance. In the face of the infinite potential of domestic market, many foreign trade enterprises have been eager, Ningbo Chu elegant Garment Co., Ltd is one of them. "Design innovation is our foothold in this, we do not want to let customers see we can production to meet the demand for their products, but through our design, for customers to provide more options than they think." Zhou Huiming, general manager of Ningbo Chu Ya company told reporters, Chu Ya has achieved from the mechanization of production to manual production, processing and manufacturing to create brand, from a single species to the whole category of change. "Chu Ya currently has a haute couture brand NIKKY, we hopes and Chinese brands work together to build for top international brands, foreign brands in the Chinese market to break the hegemony." Zhou Huiming has a clear idea. "We at the beginning of last year has in Hangzhou Huanglong Hotel opened first store, currently in Hangzhou, Ningbo, Jiaxing, Chengdu, Xi'an has stores, nearly two years will intensify efforts to gradually spread across the country." In addition, Zhou Huiming also intends to work with some international big cross-border cooperation, and gradually expand the brand influence. Face competition from other Asian countries Apparel products tend to cover the whole | ||
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